Tuesday, August 16, 2011

Chinese wife diary

This is the logo for a comic book written by a Japanese otaku man of age 40 who got married to a 20-something cute Chinese girl. The comic is about this Chinese wife who, by speaking broken Japanese (which makes her even cuter in the Japanese men's mind), makes the author (and the reader) notice the daily-life difference between Japan and China and what contemporary China feels like. Just releases last week, it has become the top selling comic book at the Amazon.co.jp online book store. The book is a collection of blog posts by the author, and so you can enjoy the cartoons here (not in China, though, as the hosting blog site is blocked by the Chinese government).

The logo, designed by manga comic book editor-designer Hideki Satomi, is praised by the author Junich Inoue as emanating the lovey-dovey feeling.

Why? What makes this logo lovey-dovey?

First of all, the font. It looks like the kind of letters young Japanese girls (maybe Chinese girls as well?) often write. The first two and the last two kanji letters do not enclose any space, suggesting something loose and sentimental.

Second, the five yellow stars (which must be those five stars in the Chinese flag), one red circle (which must come from the Japanese flag), a crescent (which may suggest sleeping at night together), and a heart that follows the kanji letter whose meaning is a wife) are all scattered around, to symbolize happiness as a result of sense, not of reason.

And finally, the central kanji letter whose meaning is a wife is slightly bigger than the other four, indicating that the husband has a slight inclination to show off how cute his wife is.

In addition, this kanji letter in the center is the combination of the letter signifying a woman (the left half) and the other meaning a home (the right half). By scaling this letter up a little bit, we feel the happiness of the guy who has got a woman at his home.

The color of red is used maybe because this is the color shared by both national flags of China and Japan, bearing some analogy to the international marriage or simply because the color of China to most Japanese people is simply red (not because they are communist but we traditionally associate China with red).

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