Friday, May 30, 2008

Supermarkets in Tokyo

I follow my mother to buy foods and other daily stuff at supermarkets in the neighborhood. Three things surprise me.

First, the package of vegetables allows you to see in your mobile screen the face photo of farmers who produced them. The package has a QR code on it. Scan the code with your mobile handset, and you'll see the farmers' face on the mobile screen. (QR codes are everywhere in Japan now.)

Second, after passing the till, ice cubes are on offer for free of charge so customers can keep vegetables etc. cold and fresh on the way home.

Finally, Ito Yokado, one of the major supermarket chains in Japan, delivers what you just bought to your home on the same day for just 100 yen (0.61 euro). What's more, for what need to be kept refrigerated, they keep them in a special bag that keeps the inside cool.

Do you want to live in Tokyo by now?

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