Friday, March 09, 2007

How to Write a Press Release of Your Empirical Economics Research

Based on my analysis of a successful example of RES Media Briefings. (Her research was featured in many major UK newspapers.)

1. The first paragraph begins with a general sentence on the main finding of the research, followed by another sentence repeating the same finding but in a more specific way. The first paragraph must be self-contained: "if you took away all the paragraphs except the first, the press release should still make sense." (Romesh Vaitilingam, RES Media Consultant)

2. The second paragraph states additional important findings.

3. The third paragraph introduces a bit of details on the data used (e.g. what survey is used, who answers the survey, when the survey is conducted, how many respondents the survey obtain) and what you actually investigate. But do not describe these too precisely. Keep the paragraph short.

4. Then restate the main finding with details including the magnitude of the effect, for whom the effect is larger, etc.

5. Restate the additional important findings mentioned in the second paragraph. Introduce some less important (but still interesting) findings.

6. Mention some theoretical arguments explaining the results, if any.

7. Mention the methodological innovation (ie. identification strategy) in an accessible way.

8. Conclude with a couple of policy implications of your findings.

Also see Mankiw's writing guideline.

1 comment:

Pierre said...

HI, my name is Pierre, and yes it's french, as it will become obvious in my writing. I am hoping that I am hitting the proper forum, but if I am not I am sure you will let me know

I have designed a new micro economic system, which improves on capitalism. I would like to share this idea, in order to get comments and suggestions on the economic impact resulting from such a marketing plan.

The Idea revolves around putting the end users in charged of their own wallet, and providing them with virtual shareholder privileges of the Item they purchased at regular market price.

As profit are generated, we elect to share the profits with the buyers, the browsers, and the sponsors.

More information is available on my web site {this is not advertisement), but the real goal of this blog is to discuss the impact of my marketing plan.

Good or bad I will be more then interested to discuss the issues with economist.

here it is:

Globers stimulates the economy by creating the availability wealth and eases the acces of goods and services to increase the flow of money. Globers solution, is to distribute the wealth to the right people at the right time for the right reason. Sounds simple , it is.
Money is the blood of a society, if it stops flowing or is constrained, there is a major impact in the lives and wellness of its society. Therefore the industries and the financial market advisers have created many artificial incentives to keep the flow of money going.
Capitalism as we know it as evolve into the management of the supply and demand of goods and services. As the world’s production of goods and services is becoming more efficient, the capitalist economic system strives to maintain the purchasing power of average individual. Even dough the average usable income is going up it is only caused by the gap ever increasing between the have and the have not. Instead of adapting itself in managing and distributing the wealth of goods and services, capitalism keeps creating an artificial demand by fixing arbritary market prices or influenced on the demand of good and services.
Unfortunately this artificial demand of good and sercives, has been used to protect the privileges of a minority which controls the financial market. I.E. The price of gaz varies daily and is set by OPEC. If they do not meet their price target, they create an artificial demand by increasing or decreasing the production. Other will even promulgate any news good or bad to impact on the target price.
Other companies broke the mold in offering a new way of purchasing and offering items at prices lower and lower every day. I will call them the Warehouse type. This solves the immediate needs of the consumers to obtain the desire good at a lower price. On the other hand it creates a general welfare state as to create those goods of less value, you need to find a cheaper and cheaper work force. This goes as far as purchasing goods from 3rd world contries where child labor is endured to suply our cheap goods.
To improve on capitalism system, Globers offers a micro-economic solution. The solution involves creating a micro economy where money is distributed to the right people at the right time for the right reason.
By re-enforcing the value of goods instead of marketing the lower price, Globers strive to create better jobs to promote wealth, and distribute the wealth to the end users. For the first time people get to share the profits of the end users product. You no longer need to invest in an industry which may or may not pay dividend or succeed on the market place, you just have to buy the end user product, pay the market value price and sit down and enjoy your share of the success.